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Unicorn Press Ltd Signs Sales And Distribution Contract With Imperial War Museum



Unicorn Press Sales & Distribution, the marketing division of the Unicorn Press Group, is proud to announce its new sales and distribution contract with the prestigious publishing arm of IWM (Imperial War Museums).
“This is a very exciting project for both Unicorn and IWM,” said Simon Perks, Sales and Marketing Director at Unicorn Press. “IWM have an exceptional backlist, including titles such as British Posters of the Second World War and Churchill, a biography written by his granddaughter, Celia. Now, with IWM’s plans to increase considerably their book publishing programme in the near future, this is a wonderful opportunity for both organisations.”
IWM is publishing several definitive titles to tie in with the opening in summer 2014 of its major redevelopment, featuring new First World War Galleries, the new Atrium with large object displays, new cafes and shops, all tying in with the centenary of the First World War.
A new cache of titles will be at the forefront of the Centenary commemorations, leading with the much anticipated publication of The First World War by Paul Cornish. This book draws on the unparalleled expertise and archives of the museum to tell the story of the First World War in the most modern, accessible and compelling way possible. Mirroring the approach taken in the museum’s ground-breaking new Galleries, the book traces the causes of the war from 1900 to its effects into the 1920s. Other forthcoming titles include Poetry of the First World War, Art from the First World War and A-Z of the First World War.
To commemorate the First World War in its historical context, IWM is leading a vibrant global programme of cultural events and activities, featuring digital platforms which will enable millions of people across the world to discover more about life in the First World War. Its outstanding new publishing programme, boosted by the marketing expertise of Unicorn Press Sales & Distribution, will help to spread the important lessons of history still further.
IWM (Imperial War Museums) tells the story of people who have lived, fought and died in conflicts involving Britain and the Commonwealth since the First World War.
Our unique Collections, made up of the everyday and the exceptional, reveal stories of people, places, ideas and events. Using these, we tell vivid personal stories and create powerful physical experiences across our five museums that reflect the realities of war as both a destructive and creative force. We challenge people to look at conflict from different perspectives, enriching their understanding of the causes, course and consequences of war and its impact on people’s lives.
IWM’s five branches attract over 2 million visitors each year. IWM London, our flagship branch, is transforming with new First World War Galleries and a new Atrium with large object displays which will open in summer 2014 to mark the Centenary of the First World War. Our other branches are IWM North, housed in an iconic award-winning building designed by Daniel Libeskind; IWM Duxford, a world-renowned aviation museum and Britain's best preserved wartime airfield; Churchill War Rooms, housed in Churchill’s secret headquarters below Whitehall; and the Second World War cruiser HMS Belfast.